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This is an actual email newsletter
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Real World Tactics
Internet Marketing For Real People!
Year 7, Issue 14
08-21-2008
Charlie Page - Publisher
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Hello becky
One of the reasons people fail online is trying SO hard
to sell what they offer to the wrong audience.
Today's article will help you choose the right audience
for your product, and that will make selling MUCH
easier.
I hope you enjoy it.
Charlie Page
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*** THERE ARE A FEW PACKAGES LEFT! ***
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It's a sad fact -- MOST ads are ignored.
* Never read
* Never clicked
* Never acted on
They just go out into cyberspace with the person who
sends them HOPING for the best and then left wondering
what went wrong.
For two years now we have offered to write POWERFUL ads
for you for a very reasonable fee.
Ads that get RESPONSE! Ads that are packed with selling
POWER!
Ads that say WHAT YOU WOULD SAY if you were a
professional ad writer.
As you may know, this service was OFF THE MARKET for
three months and we opened it again about 10 days ago.
Due to amazing response, we are holding this offer open
for a little while longer but NOT much longer.
The bottom line is simple ...
If you want ads that cause people to CLICK and go to
your website, you want a 123 Ad Package.
And only THIS link will tell you if any are still
available.
I hope you are one of those who get the last of the 123
Ad Packages.
http://www.RealWorldTactics.com/cmd.php?ad=361834
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Walt Disney - Harrison Ford - and You!
(c) Charlie Page
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No one creates buzz like Hollywood.
This summer's blockbusters (we're talking HUNDREDS of
millions of dollars) are prime examples of how
Hollywood works their marketing magic.
But what about you?
Can YOU use the same principles that the big Hollywood
studios use to make their millions?
You bet you can!
Here's what Hollywood did in the last few weeks, along
with a note or two about how to apply their methods.
If marketing is war, as some claim, then Hollywood
chose their weapons well.
Just look at the tools they use ...
* Television
* Radio
* Web Banners
* Press Releases
* Web Sites
* Product Tie Ins
* Email Marketing
* Focus Groups
* Blog postings
* Ezine Advertising
* Commenting
* YouTube
* Facebook
* Digg
* And More!
While not all of these "weapons" are right for a
small business, many are.
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But MORE importantly that the tools you use are
the PRINCIPLES behind using the tools.
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You see, a LOT of people try the things listed above
and fail, so we know that just spending time or money
(or both!) is not the answer.
So what IS the answer?
The answer is to use the same PRINCIPLES as those who
are succeeding now and create your own success.
Let's take a closer look at three principles (concepts)
that you can begin using in your business today without
breaking your budget.
* * * REPETITION * * *
The movie studios made CERTAIN that you had a chance to
see the old Indiana Jones or Mummy movies before they
released the newest epic.
Why? To whet your appetite for the new version of
course!
Marketing message? If you liked the first one, you'll
love the next one!
HOW CAN YOU USE IT?
Tell your existing customers that they will love your
new product because they loved the last one.
Remind customers of the benefits of your product or
service in your communications with them.
Bottom line. Never let customers forget why they bought
from you, and why it was a smart choice.
* * * AFFILIATION * * *
During the buildup for the Indiana Jones movie there
were products galore. Shirts, caps, drinks and more all
bore the image of Indy, reminding us just how much we
loved those "Raiders" movies ... and how much we want
to see him in action again.
Marketing message? Indiana Jones is popular. So popular
in fact that companies will "loan" him their reputation.
HOW CAN YOU USE IT?
Get your existing customers to provide testimonials you
can use in your marketing.
Honor each one of these, because these customers are
indeed loaning you their reputation when they provide a
testimonial.
Find new and innovative ways to use these testimonials.
One example is to include them in your email signature.
Condense your best testimonial down to two lines and
add it to all of your outgoing email.
This is the same trick that Hollywood uses when you see
a can of Coke in the hand of a major star in a movie.
People will literally go buy a Coke (or Pepsi, or Dr.
Pepper, etc.) just because they saw Harrison Ford
drinking one.
Studies show that people will even buy cars based upon
seeing them in a movie, which is why Volvo and BMW (to
name only two) have introduced new models by putting
them in James Bond type movies.
Don't overlook the power of affiliation in your
business.
* * * TARGET MARKETING * * *
In prior years we had the difficult task of checking
into nursing homes for a family member.
Not one movie poster or reference to current movies was
seen when we toured these facilities.
But when we went to a fast food restaurant for a quick
meal and to Wal-Mart to pick up a prescription, we
heard everyone under the age of 22 talking about when
(and how many times) they intended to pay their 7 bucks
to see a movie that weekend.
Marketing message?
Don't try to sell ice at the North Pole.
Once you find your perfect market, they will want what
you have to sell with a white-hot heat.
You don't have to put the "hard sell" on your target
audience because the RIGHT audience for you will be the
one that WANTS what you offer.
FAR too many people fail because they try to push a
product on people who couldn't care less instead of
taking the time to find the RIGHT audience. Please
don't make that mistake.
Do your job of making your product or service
appealing, and success will be yours.
HOW CAN YOU USE IT?
Take some time today to think about your
perfect customer.
* What does he or she look like?
* What kind of car do they drive?
* Where do they hang out on the Internet?
* Are they web surfers?
* Are they search engines seekers?
* Are they email intensive?
* Will you find them on forums?
* What other products or services might they buy?
* What are the top 3 reasons they should buy what you sell?
* What are the top 3 reasons they should buy it from YOU?
Once you know these things, you will find it much
easier to choose the right places to advertise to them.
If you don't know these things, ask them by using a
survey.
Of all of the marketing we get to watch, Hollywood is
the undisputed master of creating a desire for their
products.
The more you watch what they do, and apply it to your
business, the more successful you will become.
Soon, it will be YOUR grand opening that creates the
buzz.
And buzz - when it's for YOU - is a beautiful thing
indeed!
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Need a GREAT way to advertise?
http://www.DirectoryOfEzines.com
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Content For Your Website Or Ezine!
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as long as the article and resource box remain
unchanged.
CharliePage.com affiliates, you may also replace my
link with your own. Not an affiliate yet? Become one
today at http://www.realworldtactics.com
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CharliePage.com is located at 1511 South Texas Ave #326
College Station TX 77845
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