| Posted Date: Nov 13th, 2008 07:37 | Hits: 121 |
|
|
|
|
- GIM Ezine
 
- GIM Ezine
- SocialRank:
- Level: Beginner (67)
|
|
|
sent out 06/08/2007
__________________
The Red-Headed Step-Child in Your Web Sales Process … and How to Turn it Into a Powerhouse of Profits in 8 Easy Steps!
Dear Business Builder,
Welcome back to In the ‘Net Trenches. And TGIF!
Today, we’re going to talk about the most forgotten page in the e-commerce process … the shopping cart.
You might be surprised to learn that nearly 60% of your potential customers will ultimately abandon your shopping cart. And quite frankly, an abandoned cart equals a lost order. So, it stands to reason if you can decrease cart abandons you’ll incrementally increase sales and instantly bring in more revenue.
Three of the most common reasons
potential customers abandon your shopping cart…
They’re just looking – Your potential customers often add items to your shopping cart to determine the total cost of buying. This includes determining the product cost, tax and shipping and handling. They then abandon the cart to seek additional information, comparison shop or hopefully order by phone. Oftentimes, those same prospects will need additional time to make a buying decision and some will ultimately return.
Safety and Security – Today’s web consumers are skeptical. Many understand just how easy it is to throw a page up on the web and to start accepting credit cards or sign-up for a PayPal account. They fear identity theft and credit card fraud so they hesitate to provide personal and credit card information to a vendor they don’t know. Lack of trust and confidence is one of the biggest reasons for shopping cart abandonment yet one of the easiest to address.
Checkout process is confusing – Your potential customer is set on buying and has credit card in hand. They hit the cart and the process is so confusing, cumbersome or complicated they can’t figure out how to complete the order. They click away in frustration and “poof” they are gone.
In fact, according to a shopping cart abandonment study done by Forrester Research in October 2005 – a full 57% of study participants indicated they had abandoned carts because they didn’t want to pay the shipping charge. And 48% indicated they abandoned because the total cost of the purchase was more than they thought it would be.
Abandonment rates are already high to begin with and it seems the odds might be stacked against you. But you don’t have to take these statistics lying down… take hope because a few small changes can make a big improvement.
Eight ways to significantly improve your
cart abandonment rate…
Reveal shipping and sales tax on your product landing page: By revealing all the costs associated with buying on your product landing page you’ll greatly reduce your shopping cart abandons. Web shoppers usually expect to pay less for a product online than in a traditional retail setting – by providing these costs ahead of time they’re able to make a buying decision before they ever hit the cart. Plus, they’ve been programmed by the big e-tailers not to pay shipping. Consider adding free shipping (or building the cost of shipping into your total product cost) as an incentive to overcome that objection.
Recap what your customers are ordering: Before completing the order, your customers are going to want to confirm what they’re ordering. Provide as much detail as possible in the cart about the product they’ve ordered including a full description, any bonus materials or discounts they may have been promised and include a thumbnail of the product if possible.
Click here now to continue reading today’s issue of The Total Package
* * * * *
Printed, Bound Copies Availbale:
177 of Clayton's Response-Boosting Techniques
177 Proven Business Building Secrets That Have QUADRUPLED Profits for Four Major Direct Marketing Companies…
Tested Techniques For Attracting Hundreds, Even Thousands More New Customers Than You Are Now…
Strategies That Make Customers Come Back to You Over And Over Again – Eager To Spend More Cash With You Each Time…
234 Big Pages…
Claim $277 Worth Of Additional Business Building Guides – FREE!
Click here to find out more…
* * * * *
From The Total Package Archives:
How to Peel the Emotional Pain
Off Yur Prospect's Mind
and Make Your Sales Argument Stick!
By Daniel Levis
The Secret Structure That Forms The Bedrock of Every Successful Persuasion Attempt…
Why Emotion Comes Before Logic…
What Every Great “Lead” Must Do…
And more!
Click here to read it now
* * * * *
Become a Member of The Total Package™
Affiliate Team, Start Earning Cash Immediately,
Plus, Enjoy Special Perks
for Affiliate Team Members Only!
Click here to find out more…
* * * * *
Readers Rave about The Total Package:
'Unconventional!
'The Total Package is the one thing I read that always forces a couple of index cards full of notes….this stuff is just too consistently good to take a chance on forgetting any piece of it.
‘Thanks for sharing your wonderful, unconventional, incredibly successful ideas and your time with all of us….intimidating though to see how much we have to learn and how far to go…’
-Loraine
In today’s issue of The Total Package Julie McManus shows you how to increase conversion by addressing the oft-ignored topic of Shopping Cart abandonment – click here to read it now.
|
The Latest Subject
Access Limits: All Visitors
Join this group
